Animal Planet

Puppy Bowl VIII

Overview

For 4 years Blue Flame has partnered with Animal Planet to produce the Puppy Bowl Experience – a live version of the fan favorite TV program. The live experience activates during Super Bowl week each year in the host market, allowing fans to interact with puppies and get into the action of the Puppy Bowl!

  • Design – 2D, 3D, Digital
  • Production – Fabrication, A/V, Graphics, Logistics
  • Staffing
  • F&B
  • Entertainment
  • Photo/Video Capture

Strategy

With the goal of bringing the puppies to the people, we created a fan focused experience, allowing guests to immerse themselves in the brand.

Design & Build

Every year, we custom design and build a raised turf field to host the puppies for guest viewing. In order to transform the venues, we apply graphics and customizations throughout the location; from creating custom leather tops for barstools, to window clings, to puppy paw prints, TV surrounds and much more – we create a centralized ‘field’, and environment that screams Puppy Bowl.

Activation

The Puppy Bowl Experience is a true fan favorite. With the guest count reaching over 15,000, the exposure and attention drives the success.

Results

15,000

Attendees

25

puppies

4

years