Google

Beyond the Road

Overview

Long time client, Google, turned to Blue Flame for support with launching their Google Maps APIs Beyond the Road Tour. The objective of the tour was to showcase the power of Google Maps APIs to company decision makers. The custom 1959 vintage tour bus made stops around the country to give prospective clients a chance to experience all of the attributes of Google Maps APIs.

  • Design
  • Fabrication – vehicle customization
  • Show Services
  • Routing & Transporting
  • Graphics Management
  • Venue Management

Strategy

For this program, we retrofitted a 1959 vintage tour bus. The bus, was a mobile demo station, allowing guests to explore the assets of Maps APIs. The tour made 6 stops across the country. Each tour stop included a cocktail reception and stage presentation allowing Google to engage further with their customers.

Design & Build

Our production team always loves a challenge and being handed a 1959 tour bus to retrofit for a national mobile tour was a dream come true! Overcoming some expected hurdles along the way, the team customized the bus that made heads turn at every stop.

Activation

In each market, we activated the program at a venue with a stage presentation and networking segments inside while also allowing for guests to explore the bus and demos outside.

Results

6

markets

7,500

miles

1000

guests

“Working with Blue Flame over the past few months was a great experience! The excitement, flexibility, and dedication you and your team has is incredible. Thank you! It was truly a pleasure to work with your team.”

— Client