Merck KGaA Darmstadt Germany

Meet The Experts of Light and Matter

Overview

In 2016, 350 year old German based Performance Materials, Life Science and Healthcare giant, Merck KGaA, Darmstadt, Germany, was looking to announce their future presence in the Silicon Valley. Knowing the value of experiential events, they turned to Blue Flame to develop and launch this program. Through the use of strategic concepting, innovative technology and personalized engagement, we developed and activated an extremely successful program.

  • Design – 2D & 3D
  • Project Management
  • Production – Fabrication, AV, Graphics, Logistics
  • Venue Management
  • F&B
  • Technology Integration

Strategy

Seeking a unique way to launch their brand and develop key relationships, Blue Flame created a one of a kind event concept focusing on networking and technology. By providing guests with a personalized, interactive wristband which allowed them to digitally connect to fellow attendees and product displays, guests were motivated to network and explore.

Design & Build

Merck KGaA, Darmstadt, Germany has an extremely unique and vibrant brand identity that allowed us to transform the 3 story venue through a mix of lighting, fabrication and graphics.

Activation

The night was broken into 4 acts including a cocktail reception, trade show, stage experience and after party, all of which were seamless and executed flawlessly. The integrated technology not only drove networking for the guests but also provided priceless data for the client to understand the interactions, interests and connections of their nearly 500 guests.

Results

500+

digital contact exchanges

55

Silicon Valley CEOs and Founders

350

year old company