Salesforce

Customer Service Trailblazer Tour

Overview

Salesforce was seeking a way to recognize the often thankless work done by customer service agents around the country. To help show gratitude with a bit of fun, Blue Flame developed a mobile touring property that visited Salesforce customer locations. The fully customized Super Service Mobile Airstream traveled around the country to celebrate and reward these unsung heroes!

  • Design – 2D
  • Project Management
  • Production – Fabrication, Graphics, Logistics
  • Routing

Strategy

Seeking a unique way to recognize these workers while promoting the product, it was determined that a mobile roadshow was the best way to reach as many customers as possible and get them to engage with the brand.

Design & Build

With Salesforce’s playful Trailblazer brand identity, we felt that a vintage Airstream trailer was a perfect fit for this program. Before hitting the road, we retrofitted the vintage trailer with demo stations, karaoke and a beautiful lounge. Supporting the Airstream, custom interactive seating and branding elements were placed outside and around the trailer to create a centralized location at each stop.

Activation

Traveling across the country to 7 locations, the tour received rave reviews from customers. The trailer, paired with food, games, seating and music provided a perfect experience to recognize and thank the Salesforce customer service trailblazers.

Results

7

stops

2000+

Attendees

100’s

of karaoke songs sung